Instagram Owned-Audience VOC — Hairtamin Instagram
146 relevant customer comments across the captured brand accounts · generated 2026-06-24
⚠ Owned-audience, separate bucket. This is the sentiment of each brand's OWN Instagram audience (comments on the brand's own posts) — a different genre from ambient Reddit and from solicited reviews; it is never ranked against them. Brand promo posts and the brands' own customer-service replies are excluded (customer voice only). This is sentiment, not Share-of-Voice — which accounts were captured is an artifact, so it is not a conversation-share contest.
Owned-audience sentiment — how this brand's own followers feel
+11% net sentiment (11% positive, 0 negative of 9 comments) on Hairtamin's own Instagram — #3 of 3 in the set.
By brand — owned-audience mood
Each brand's comments on its OWN posts, as a positive / neutral / negative mix (■ positive ■ neutral ■ negative). Owned-audience, not Share-of-Voice — which accounts were captured is an artifact, so brands are NOT ranked against each other as a conversation share.
Nutrafol
net +15% · n=124 recent · 124 all-time · pos CI 16%–31% · instagram
Vegamour
net +15% · n=13 recent · 13 all-time · pos CI 8%–50% · instagram
Hairtamin ← CLIENT
net +11% · n=9 recent · 9 all-time · pos CI 2%–44% · instagram
What the audience actually mentions (thin layer)
Only 23% of IG comments carry a substantive taxonomy aspect — owned-audience comments are sentiment-dense but aspect-sparse (reactions/affirmations more than product discussion). Shown for color; not defended per-aspect metrics.
Ingredients Formulation
8.2% · n=12
Efficacy Results Timeline
5.5% · n=8
Hormonal Lifecycle Context
3.4% · n=5
Side Effects Safety
2.1% · n=3
Shedding Worsening
1.4% · n=2
Derm Medical Route
1.4% · n=2
Diy Regimen Stacking
1.4% · n=2
Influencer Ad Skepticism
1.4% · n=2
Scalp Skin Condition
1.4% · n=2
Read the comments
Most-liked positive and negative comments per brand's owned audience.
Nutrafol n=124
Top positive
- The best🔥👏
r/nutrafol · 3 pts - Real docs answering REAL QUESTIONS!! That’s why I love Nutrafol!
r/nutrafol · 3 pts - THE BEST 😘
r/nutrafol · 2 pts
Top negative
- Caution on use of Ashgawanda. Do your research before taking. I did not and I learned the hard way. For those with an autoimmune disease…. What I thought was the typical itching was a negative reaction to ashgawanda.
Ashwagandha can stimulate the immune system, which may aggravate autoimmune diseases such as multiple…
r/nutrafol · 2 pts - I just finished a whole bottle of Nutrafol and I didn’t notice any difference.
r/nutrafol · 1 pts - Started using a few weeks ago and I’m breaking out 😬
r/nutrafol · 1 pts
Vegamour n=13
Top positive
- I love it 💗💗💗
r/vegamour · 2 pts - I love these gummies 😍
r/vegamour · 2 pts - absolutely! investing in your hair wellness is always worth it 🥰💕
r/vegamour · 0 pts
Top negative
- @vegamour I received my order, but I noticed that the gummies are a very dark color. I have ordered from you three times before and have never seen them look this way. Because the color is so different from previous orders, I’m concerned that they may no longer be good or may have been affected during production or sto…
r/vegamour · 0 pts
Hairtamin n=9
Top positive
- I love this!!
r/hairtamin · 1 pts