Social Voice-of-Customer — Hairtamin Reddit

722 relevant Reddit records · 711 brand-mentioning · generated 2026-06-24

⚠ Separate bucket. This is ambient social/forum voice (Reddit), a fundamentally different speech genre from solicited reviews — it is never ranked against the review report. Share-of-Voice measures presence, not sentiment. Brand attribution is in-text with abstain; single-mention attributions are within attribution noise.

Share of Voice — who owns the organic conversation

0.9%
Hairtamin is a minor voice in the organic Reddit conversation (7 of 739 brand mentions across all history). Competitors own the word-of-mouth in the communities where this category is decided.

Share of the brand mentions across 711 brand-mentioning records (denominator = 739 total brand mentions; a comparison post counts once per brand). All time. Presence, not sentiment.

Nutrafol
78.6%
n=581 recent · 581 all-time · CI 76%–81% · reddit
Vegamour
20.4%
n=151 recent · 151 all-time · CI 18%–23% · reddit
Hairtamin ← CLIENT
0.9%
n=7 recent · 7 all-time · CI 0%–2% · reddit
⚠ Capture-recall caveat. Share-of-Voice measures who we captured more of — not necessarily who is discussed more. If our capture recall differs by brand, this over- or under-states a brand's true conversation share; the confidence band reflects sampling noise only, not capture bias.

Category discourse — the bigger story

2% of relevant posts (11 of 722) name no brand at all — pure category conversation (menopause/perimenopause fit, leak protection, dupe hunts). This is the unmet-needs space buyers discuss before choosing a brand.

Category-pain map — what the community actually discusses

Aspect prevalence across relevant posts in the reporting window (the 15-aspect social taxonomy, discovered from this corpus). category = problem-space / shopping behaviour; product = product experience. Click to read posts (evidence highlighted).

52% of aspect mentions are social-only themes a review funnel structurally can't capture (where-to-buy, dupe-hunting, social proof, price-seeking, sustainability). This is the differentiated intelligence in the ambient bucket.
Efficacy Results Timeline product39% of posts · 36% negative · n=279
Ingredients Formulation product30% of posts · 14% negative · n=219
Recommendation Social Proof categoryreviews miss this28% of posts · 3% negative · n=202
Derm Medical Route categoryreviews miss this27% of posts · 11% negative · n=193
Shedding Worsening productreviews miss this19% of posts · 78% negative · n=134
Price Cost Worth It product18% of posts · 59% negative · n=129
Diy Regimen Stacking categoryreviews miss this17% of posts · 7% negative · n=126
Hair Quality Breakage category17% of posts · 82% negative · n=124
Hormonal Lifecycle Context categoryreviews miss this17% of posts · 59% negative · n=122
Side Effects Safety product16% of posts · 86% negative · n=117
Emotional Self Esteem Impact categoryreviews miss this13% of posts · 85% negative · n=93
Scalp Skin Condition product11% of posts · 81% negative · n=81
Dupe Or Alternative Seeking categoryreviews miss this8% of posts · 15% negative · n=55
Comparison Vs Competitor categoryreviews miss this8% of posts · 33% negative · n=55
Where To Buy categoryreviews miss this4% of posts · 10% negative · n=29
Influencer Ad Skepticism categoryreviews miss this3% of posts · 78% negative · n=23

Topic-mix over time — how the conversation evolved

Directional only: the seed-stability diagnostic (scripts/seed_stability_social.py) has not been run for this study, so the topic-mix is not yet confirmed robust to the capture seeds. Share of captured discourse (conditional on collection method), per quarter. Within-period rates (never raw counts); only quarters above the evidence floor are shown. Never co-plotted against the review topic-mix — a different genre.
Aspect2024-Q32025-Q22025-Q32025-Q42026-Q12026-Q2
Derm Medical Route6%30%32%20%35%39%
Efficacy Results Timeline26%43%45%28%44%39%
Ingredients Formulation30%28%42%23%21%28%
Shedding Worsening9%17%21%14%18%24%
Recommendation Social Proof23%30%35%23%29%21%
Diy Regimen Stacking12%14%18%12%12%21%
Hormonal Lifecycle Context14%28%16%16%11%21%
Price Cost Worth It23%19%16%11%22%18%
Emotional Self Esteem Impact8%13%19%12%15%15%
Side Effects Safety8%10%27%31%31%12%

Head-to-heads — where buyers compare brands (37)

Posts that weigh multiple brands against each other, most-upvoted first. Click to read.

NutrafolVegamour
NutrafolVegamour
NutrafolVegamour
NutrafolVegamour
NutrafolVegamour
NutrafolVegamour
Nutrafol
Vegamour
NutrafolVegamour
NutrafolVegamour

By brand — read the mentions

Most-upvoted (salience-ranked) attributed mentions per brand; the evidence span that drove attribution is highlighted. Click to expand.

Nutrafol n=581
Vegamour n=151
Hairtamin n=7
How to read this. Every number is computed in SQL over the governed metric_social_sov / social_brand tables (the model never generates figures); each brand expands to the verbatim posts (evidence span highlighted) behind it, linked to the source thread.
Window & lanes. Headline comparison = all time; full history is retained (excluded from the comparison only, never deleted).
Limitations. Reddit capture was brand-seeded (the captured SET is a seed artifact); comment context is not yet used (standalone classification); SOV is presence-only. Single-mention attributions are within attribution noise.